What Is A Funnel

A sales funnel is a marketing system. It's the "ideal" process you intend your customers to experience as they go from capturing leads, converting sales and creating raving fans for your business. Sales funnels have been around much longer than web marketing, but the online world is the best thing to ever happen to sales funnels because websites and email marketing make sales funnels easier to build.

Think of a sales funnel just like an ordinary funnel. The purpose of a funnel is to make things easier and cleaner. When you put fresh, new oil in your car for example, you don't want oil spilling all over your engine. So what do you do? You use a funnel to increase the likelihood that ALL (or most) of the oil will go straight to its destination. Sales funnels work the same way -- they help you avoid "spilling" (or losing) potential customers.